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Connect liquidity dots
the right way.

Sun Zu Lab provides a data-driven standard for liquidity and treasury management in the emerging tokenized economy.

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40+ Venues
25+ Market Makers
15+ Projects
$0 Starting Price

"To measure is to know. If you cannot measure it, you cannot improve it." — Lord Kelvin

Pre-TGE

Launch design, informed
by real market data

Before your token launches, the decisions you make on structure, liquidity, and market makers will define years of secondary market behavior.

Market Structure Diagnostics
Analyse current market conditions for comparable tokens — depth, spread, volume distribution — to set realistic targets for your own launch.
Liquidity & Listing Strategy
Define your venue mix, listing timeline, and liquidity depth targets — calibrated to your FDV, float, and tokenomics from day one.
Market Maker Selection & Terms
Evaluate MM candidates on neutral grounds — fee structures, loan sizes, performance commitments, and governance alignment — before you sign anything.
Why it matters

"Most token launches fail not because of the product — but because of poor liquidity design and market maker terms signed without independent data."

Request a Diagnostic Call
We start every engagement with a free diagnostic — assessing your current market structure position and where the gaps are.
Schedule a call

Post-TGE

From listings to
long-term market health

Continuous oversight and governance-ready frameworks to protect and grow your token's liquidity after launch.

Market Maker Performance & Oversight
Continuous evaluation of MM activity against agreed KPIs — spread, depth, uptime, and volume share.
Liquidity Frameworks
Dynamic liquidity targets calibrated to market conditions, volume share, and sell pressure — reviewed on an ongoing basis.
Governance-Ready Reporting
Structured reports designed for DAO transparency: performance summaries, anomalies flagged, and recommended actions.
3.7×
Depth vs. daily sell pressure
Liquidity & Treasury Snapshot benchmark
+18%
Above KPI on volume share
Average outperformance across monitored projects
6+
Monitored exchanges
Real-time coverage across major venues

Monitoring

Market Maker Monitoring
& Analytics

Real-time visibility into your token's market — order books, volatility regimes, and execution triggers.

Market Quality
Depth at key price bands vs. daily flow — volume share by venue & pair — impact of large trades under different scenarios.
Context & Volatility
Detect regime shifts early — refine liquidity and MM targets dynamically — prepare Treasury actions ahead of stress.
Execution Triggers
Thresholds for widening/narrowing spreads — signals to adjust MM incentives or routing — pre-defined conditions for Treasury interventions.
Order Book & Liquidity Analytics
Live snapshot of bid/ask depth, spread distribution, and slippage curves across all monitored venues.
Volatility & Regime Detection
Statistical models to identify regime changes — from low-volatility accumulation to high-stress distribution — with early-warning alerts.
Actionable Alerts & Triggers
Automated notifications when key thresholds are crossed — enabling your team to act fast without constant manual monitoring.

Treasury

Treasury Management
Framework

Data-driven treasury strategies designed for stability and long-term resilience in volatile markets.

Scenario Design & Stress Testing
Model Treasury performance across bear markets, liquidity crunches, and large unlock events before they happen.
Dynamic Treasury Framework
Adaptive allocation strategies that respond to market conditions — balancing runway preservation with strategic deployment.
Execution & Governance Alignment
Treasury decisions structured for DAO governance — clear thresholds, voting-ready proposals, and audit-ready documentation.
Why it matters

"Most token treasuries are managed reactively. Sun Zu Lab builds the framework before the pressure arrives."

FDV-to-Treasury Optimization
From initial token design through secondary market — lifecycle coverage aligned with your tokenomics from day one.

Why Sun Zu Lab?

Turning market opacity into
actionable insight

Independent, data-backed, and built for institutions. We bring quant-driven rigour to a space that runs on guesswork.

Independent & Quant-Driven
No conflicts of interest. Our advisory is grounded in data and statistical models — not relationships with market makers or exchanges.
Full Lifecycle Coverage
From FDV design and pre-TGE strategy through post-launch monitoring and treasury management — one firm, one framework.
Actionable, Not Academic
Every recommendation comes with clear thresholds, triggers, and implementation steps — no vague frameworks that gather dust.

Trusted by

Draper Associates Ripple Fun Fair Ventures Web3 Foundation Rayls Flare Network Akash Network Tezos Foundation Bitcoin Os Draper Associates Ripple Fun Fair Ventures Web3 Foundation Rayls Flare Network Akash Network Tezos Foundation Bitcoin Os