Why SUN ZU Lab decided to assess crypto Liquidity?

In this podcast hosted by Les Samourais du business, Stéphane Reverre, CEO of SUN ZU Lab, explains why SUN ZU Lab decided to assess the liquidity of crypto markets. Liquidity is a key criteria to consider when investing in the crypto markets. Therefore, it’s important to assess the amount of crypto assets ready to be bought by natural buyers, the amount of crypto assets ready to be sold by natural sellers and the amount of crypto assets between, traded by speculators who buy and sell at the same time without carrying risk for a long time.

SUN ZU Lab has developed independent quantitative analytics to better understand crypto liquidity. Stéphane also gives us his point of view on the crypto markets and how they are structured. Then he

Listen to the podcast here!

The question of Liquidity, at the origin of SUN ZU Lab

In this interview, Stéphane Reverre, CEO of SUN ZU Lab, details how he got the idea to create his company with Vincent Madrenas. Liquidity is a crucial topic, which needed to be better considered with institutional standards and a quantitative perspective. SUN ZU Lab has developed independent quantitative analytics to better understand crypto liquidity. Stéphane also details the challenges a start up like his faces!

Watch the video!

How crypto data can be leveraged?

In this interview, Lionel Riebeiro shares his experience on crypto data with Stéphane Reverre, CEO of SUN ZU Lab

Lionel Ribeiro, CEO of TrakX alongside Stéphane Reverre, CEO of SUN ZU Lab

In this video, Lionel emphasises the importance of augmented data for Trakx‘ activities and highlights how SUNZU Lab’s unprecedented crypto quantitative analytics have been particularly helpful.

“The reality is that without proper quality and independent data, it’s difficult to scale” said Lionel.
This is why SUN ZU Lab attaches paramount importance to providing high quality data, in line with its mission to bring transparency to the cryptosphere.

TrakX is one of SUN ZU Lab’s historic clients.

Watch the interview!

About TrakX: Trakx is a global fintech company creating new standards for digital asset investments. Through their trading platform, they offer thematic Crypto Tradable Indices (CTIs) and customised solutions, providing sophisticated investors a high degree of compliance, custody and liquidity. Trakx is registered with the French regulator (AMF). For more information, please: www.trakx.io.

Inside SUN ZU Lab

Timothée Fabre, Quant Researcher at SUN ZU Lab with Sylvie Chevillon, CMO at SUN ZU Lab

Find out what a Quant Analyst does at SUN ZU Lab!

In this interview, Timothée Fabre, one of our Quantitative analysts and Doctoral Student at Centrale-Supelec, gives us details about his missions at SUN ZU Lab and also shares tips on how to best start one’s career as a quantitative researcher.

Watch the interview!

Throwback on the biggest blockchain event in Europe

PBWS with SUN ZU Lab

The very much anticipated biggest blockchain conference in Europe, the Paris Blockchain Week Summit #PBWS22 was held at Palais Brongniart from the 13th to the 14th of April 2022. The event hosted a broad mix of experts, game changers, creators, regulators, and insiders, as well as business professionals and VCs within the blockchain industry. Over the course of two days, there were more than 6000 attendees comprising over 200 sponsors, 250 speakers, and 100 media partners.

Renowned speakers from the world’s leading blockchain and digital asset firms discussed their personal experiences in their respective fields of which SUN ZU Lab had the privilege to be a part of. On the 14th of April, SUN ZU Lab’s CEO, Stéphane Reverre together with Andreas Glarner, Partner at MME Legal, Sophia Shluger, managing director at Amber Group and Ilya Volkov, CEO of YouHodler intervened on the subject matter “the rise of decentralized finance” where Stéphane shared his thoughts on ways to develop CeFi  and DeFi: 

“The lacking element is maturity, the fact that you can still put some of your money inside the CeFi & DeFi space without knowing anything about blockchain is disrupting regulation. We need coordination; professional groups should strive to arrange some sort of standardization that does not cripple innovation, and this would be a terrific signal to regulate us to work together, such as Industrial convergence”, said Stéphane.

In other words, regulation is one of the key elements to accelerate the adoption and institutionalization of crypto-currencies. He then pointed out the role played by stable coins and their potential in centralized and decentralized Finance:

 “ Today, we need a channel in CeFi and DeFi that encourages a fair and secure settlement, and stable coin is a component of that. CBDC, or Central Bank Digital Currency, will most likely be welcomed in that arena to promote this cause in the sense that, at the very least, while taking market risk, you are not taking the chance of not receiving anything you purchased.”

Watch the full panel!

At SUN ZU Lab, we help coordinate and structure the crypto market by providing transparency through quantitative analysis, enabling investors to better understand market moves.

Do you want to see more about the event? Watch our video!

SUN ZU Lab raises €1.5 M

21st April 2022 – Press release

SUN ZU Lab, French Fintech that produces liquidity analytics to enable cryptocurrency investors to optimize their transactions, raises its first funding round of €1.5 million, led by Elaia and joined by  Kima Ventures and active business angels in the cryptocurrencies ecosystem. This funding will enable SUN ZU Lab to double its teamby 2023 through the recruitment of developers, quantitative analysts and a sales team, i.e. over 15 new employees.


The world of cryptocurrencies is under the eye of regulators, more now than ever, particularly through the European Market in Crypto Assets (MiCA) bill passed on March 14 that aims at “defining global standards”, according to the parliamentarian Stefen Berger (source: “cryptonews”). The mission of SUN ZU Lab is to bring more transparency to the market. By providing investors with independent, reliable and robust quantitative information, SUN ZU Lab enables them to execute their transactions under the best possible conditions.

“Our will is to bridge the gap between the digital assets market and the traditional finance market by providing the tools and expertise required by professional investors, which they have great difficulty in finding. Today, it is clear that the digital assets market needs transparency, without conflict of interest” says Stéphane Reverre, CEO of SUN ZU Lab. “This is what we strive to produce, through our quantitative analytics and our research work.”


“The cryptocurrency market, although estimated at 2 trillion dollars (source: CoinmarketCap) still lacks transparency today. By providing independent and qualitative analysis, SUN ZU Lab is a catalyst that will allow all professional investors to position themselves in this market. At Elaia, we are proud to support founding teams as complementary as that of SUN ZU Lab with the ambition and desire to revolutionize the market”, explains Alexis Frentz, Investment Manager at Elaia.


The research developed by SUN ZU Lab makes it possible to assess the liquidity of a cryptographic currency or token, and to follow its evolution over time between different platforms in order to optimize an execution strategy, to reduce transaction costs or to identify arbitrage opportunities.


“I was seduced by the unique combination of a native crypto vision and traditional finance experience of a high-level team. The technology developed by SUN ZU Lab enables unprecedented decision-making models”, says Olivier Chevillon, CEO of digital asset management company DFi Labs and Business Angel and client of SUN ZU Lab.

This need for the institutionalization of the cryptocurrency market which is being built as we speak has motivated the founding team which has more than 75 years of cumulated  experience in financial markets.Stéphane Reverre, veteran CEO of capital markets and Vincent Madrenas, COO and cryptocurrency specialist embarked on the SUN ZU adventure mid-2020.


Today, the team has more than 15 employees who share the same desire to revolutionize this market by accelerating the development of innovative solutions.

 About SUN ZU Lab


SUN ZU Lab is a French Fintech that aims to become the leading independent provider of quantitative analysis tools and services in the cryptocurrency market.

Benefiting from the founding team’s 75+years of cumulated experience in international capital markets and in tech, SUN ZU Lab provides crypto professionals with unprecedented liquidity analytics in the form of quant reports, dashboards fed in real time or bespoke studies.

For more information: https://sunzulab.com


About Elaia

Elaia is a European top-tier VC firm with a strong tech DNA with €700 millions AUM. We back tech disruptors with global ambition from early stage to growth development. For almost 20 years, our commitment has been to deliver high performance with values. We are proud to have been an active partner in over 100 startups including success stories such as Criteo (Nasdaq), Orchestra Networks (acquired by Tibco), Volterra (acquired by F5), Mirakl (valued $3.5B in Series E) and Shift Technology (valued $1B+ in Series D).

Learn more http://www.elaia.com • @Elaia_Partners

Your first steps into the crypto sphere

Stéphane Reverre hosted by la Place Fintech with M6 TV channel

8th February 2022

Our CEO, Stéphane Reverre, led a training about crypto and the various areas to look at before starting crypto trading.

One of the main take aways: “When you buy on the stock exchange, you take a market risk. In crypto, you take various additional risks: technological, counterparty,
reputational…. anyone who trades crypto should be aware of this!”, warned Stéphane.

This training was organized by La Place DEFI at Palais Brongniart and was the first of a long series around Cryptocurrencies and Decentralized Finance.

It was also broadcast by M6 television channel, which condensed it into a short program!

Watch M6 Extract here!

Watch the full training here!

SUN Zu Lab at Demain La Tech

Stéphane Reverre hosted by Demain La Tech with Hapsatou Sy demain la tech

Our CEO, Stéphane Reverre was the guest of Hapsatou Sy, journalist of the show Demain La Tech. It was the opportunity for stéphane to provide clear answers to all those who wonder what our liquidity studies are for and why they are essential to the maturation of the crypto ecosystem!


SUNZU Lab Start Up, new winner of Réseau Entreprendre 2021

Stéphane REVERRE & Vincent MADRENAS, co-founders of SUN ZU LAB

Two seasoned finance professionals coming from trading activities

Sun Zu Lab winner of réseau entreprendre

The early 90s being a period of boiling especially in French banks, Stéphane made his entry like many people in the capital markets at this time.
A graduate from the Centrale Supélec engineering school in 1992, he began his career in 1993 in Tokyo as a young trader before ending up in charge of the arbitrage activity on the Tokyo stock exchange at Société Générale.

He therefore worked for 25 years in market finance within various groups such as Société Générale, Lehman Brothers, Natixis, Exane, always in trading activities. He left finance in 2018.

Vincent has a background in quantitative finance and he carries out algorithmic trading activities on crypto assets. The world of start-ups is not unknown to him: he was the first employee of the company Sesamm supported by Réseau Entreprendre Lorraine in 2016. He is currently co-founder and COO of Sun ZU LAB he is therefore in charge of the operational responsibility of the society.

Birth of the project

The connection between Vincent and Stéphane was made when Vincent was on an internship at Exane. Both had this curiosity for cryptos with Vincent who worked on it at Sesamm and Stéphane who got into it later, but always with a lot of curiosity about these complex values which claim to overshadow traditional instruments. It is therefore this curiosity that leads them to ask themselves questions and not finding the answers on the market, they decided to create SUN ZU LAB.

«We always wanted to create something from scratch and be in control from a decision-making point of view. Whether the decisions are good or bad. We are the ones who make them and who must assume them. The goal is to create a team that works together around a common project.»

«Entrepreneurship raises levers, especially for recruitment. We can choose the people we work with,  from intern to partner. it’s an extraordinary freedom.»

About SUN ZU Lab

SUN ZU LAB is a quantitative research company on crypto assets. Their purpose and their value is to help players present in the ecosystem and curious players to better understand this market with an institutional vision. Stéphane and Vincent, through their experiences in traditional financial markets, bring an objective and understandable vision of what is happening with three values that they advocate and that they consider missing at an institutional level in the world of cryptos today: independence, excellence and transparency.

SUN ZU LAB’s mission is to provide quality and independent research. Unlike the current players on the market, the company isn’t a broker or trading venue and does not get paid on transactions. The research carried out is in no way investment advice but an answer to how to buy and what are the best execution strategies to implement. There is transparency with the client on all the research carried out (documented, documentable and shared), the very precise and high-end tools developed within the company make it possible to measure very factual things.

« We bring an institutional vision that is not very present on the current market»

Meeting with Entreprendre Lorraine Network

« We got to know Réseau Entreprendre thanks to Sesamm, which was a winning company in 2016, and in this way we were able to meet Sophie Tourscher very quickly. It is clear that there is real quality in the projects supported by the association. It is rewarding for us because it gives us a more credibility to say and it enhances our project. Réseau Entreprendre Lorraine values our project and we know that mutual aid is important for the association. Consequently, we will be able to count on the members of the association to bring their experience on subjects that are less familiar to us, in particular on sales or marketing. We will be delighted to bring our skills in the future to challenge new projects and diversify the skills present within the network.»

To learn more about Réseau Entreprendre Lorraine